Kishan Thakar

Phonepe: Line Extension Gone Wrong? | Breakdown of Existing ADs & Positioning | Part 1

What comes to your mind, when you think about Phonepe. Did you think about UPI, Bill Payment? Have I missed any important operation PhonePE does? Kudos, if you guessed Insurance aggregator. Either, you’re watching an IPL, TV, or hyper-aware about fintech. Let’s check their progress on their insurance dreams.  In this series: We will assessPart …

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Verloop : Home Page Experience: Punching Below or Above in Niche Category – 1

Verloop provides Conversational AI for Customer Support. Let’s figure out their potential target audience, and what action they want from target audience. First, let’s checkout their landing page. I don’t claim expertise in AI domain. It’s an attempt to understand AI chatbot from layman POV. Target Personas:Founders: Interested in a larger picture. Growth in revenue, …

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